Saturday Morning Sales

Kevin Latchford


Hire Sales People at the End of the Year - November 11, 2017

This may sound like a completely crazy idea, one that is sure to irk the HR department, but hire your next sales person before the end of the year. Not only am I suggesting you hire them before the "ball drops", but get them started. I’m sure you’re already rolling your eyes and thinking, “what is he talking about”. So allow me to explain this specific hiring concept.


First of all, this approach to hiring is specific to sales people only, as I’m not suggesting you do this with an engineer or accountant. You see, sales people are a bit of a different breed, and most sales people, especially ‘A’ level sales people, immerse themselves into their new environment day one. In fact, the learning begins before they even start their first day, but much of what makes a sales person make it or not in an organization, is how well they adapt to the company culture and can represent the organization in the marketplace. There may be no better opportunity than in November and December to get your new sales person fully immersed.


The end of the year can be a stressful time for many sales organizations and sales people. There’s the end of year push to hit sales figures, ship goods, wrap up services, and work with customers/clients for their new year budgets. A new sales person can learn by shadowing the top performers in their day-to-day routines when there tends to be more deadlines looming than at any other time during the business year.


Believing that one may have an understanding about the personality of their new sales organization will come easily, yet somewhat misleading, during a “normal” time of the year when the sales pace is “normal”. However, learning culture and personality is heightened when stress sets in, and for many organizations stress sets in with holidays and the end of year push. The hope, of course, is that each person and the collective whole of the sales team all rise to the occasion and put their professional best foot forward. What a truly great learning experience for the new person.


I just referenced the holidays. Between Thanksgiving, Christmas and New Year’s, although rather cliché, sales people entertain, entertain, entertain. There is an abundance of customer/client luncheon’s, drop-in’s to deliver sweets, or holiday parties. For a new sales person, this is the opportunity of the year to immerse themselves into the organization, meet customers/clients, hear stories, and begin to develop their own “ways” to pitch the company. Instead of sending the new sales rep on a sales call here and there, whatever is available during other times of the year, November and December offer an increased likelihood that the new rep will get their fill of greetings & meetings.


Lastly, while this time of year is hectic, there is also a bit of down time that comes with it for the new person. The new sales rep is not going to be out and about in meetings of their own, most likely anyway, and so as they’re learning and immersing themselves into the new organization, this time of year allows the new sales rep to engage in abundant sales planning. They can use the downtime coming from the customer/client side of the sales process to ultimately prepare for the start of the new year, and the start of their own aggressive sales push.


Speaking from experience, hiring and starting sales people during the 4th quarter may be the best course of action, especially if you want the ‘A’ level sales person to have a full, productive year ahead.

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