Saturday Morning Sales

Kevin Latchford

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Mentor a Future Sales Person - July 30, 2016

College interns are great. They are aggressive in their learning, they want to please a potential future employer, and they generally bring a sense of enthusiasm into the workplace. The downside, however, is that they’re already headed in a specific career direction. How can we influence a future generation of sales people?

 

Being in a position to mentor young adults does not have to start with college interns. Oftentimes high school students are assigned class projects to “job shadow” and these opportunities can be a launch pad for some to explore careers in sales. These bright students are seeking opportunities to learn about a company, a career path, or a certain industry. They are open minded and want to learn. They want to be challenged. They want their preconceived ideas about sales to be flipped upside down. They just don’t know it yet.

 

I recently hosted a young lady, a soon-to-be high school senior, at my office for two days. Her parents are friends, mom being a doctor and dad an attorney. Her parents have instilled in her their own desire for learning. She is smart and personable. But, she has already stated that she does not have an interest in following her parents career choices. So, what about sales?

 

When Ann Marie first talked with me she had a notion that professional sales was more like retail or automotive. She lacked the understanding that sales took place in a variety of verticals from pharmaceutical to finance to technology. When I received a thank you note, she highlighted a few points that she learned: sales requires constant continuing education; sales requires professional character and a positive demeanor; sales is not easy.

 

Having an opportunity to be influential on a young adult while guiding them toward a career in sales is rewarding. I had a few individuals do this for me, keeping me from law school many years ago, and I am extremely grateful to this day. When asked to be a mentor or to have someone shadow you, say yes.

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