Saturday Morning Sales

Kevin Latchford


The Anti-Role Model - February 24, 2018

Going all the way back to grade school we’ve been asked about our role models. We’ve written papers, given presentations in front of our classmates, and for some we’ve even sent thank you notes. Through college and into my career I have been asked to talk about my role models. They’ve included my father, coaches, and some I’ve been proud to call mentors. And, likewise, I have asked others about their role models. Who are they and why?


The term role model also has a tendency to get thrown around by famous actors and sports figures. Fans put their favorite basketball player on a pedestal and idolize the person as a role model. Why? Musicians make it big by winning a television singing competition and next thing you know high schoolers are calling that person their role model. Why? What makes these public figures role models?


When we evaluate our time as students, athletes, professionals, parents, etc. we are guided by the role model principle in that we should look up to these individuals as role models because we want to be like them, emulate their behavior, and hope for success (differing definitions of course) just like them.


Have you ever been asked about your anti-role model?


I have long believed, as a sales manager and mentor, that while discussing the positive attributes of one’s role model is worthwhile, uncovering the negative attributes of someone’s anti-role model can be even more beneficial. Who do you not want to be? Who do you not want to act like? Who’s behavior is questionable regardless of their level of success? What would make you want to run the other way if you saw the person walking toward you?


As a student, in sports, in your community, in your career, in your church, local politics, civic leaders, there are many that simply should not earn the respect they sometimes garnish. I oftentimes think of the professional athlete that is held up in the public eye as a great person but has a substance abuse problem, has been arrested for domestic violence, and has little regard for the fans that pay money to watch him or her play a game. Another comes to mind in a former coworker, a sales person, who would cut corners and lie to customers simply to get the sale. He never did any follow-up work after the purchase order was obtained. He burned bridge after bridge in an attempt to pad his pockets. There was no sense of loyalty and once all bridges were burned he would find another company to sell for and repeat the process. Outside of his professional environment he treated his personal relationships much the same, dating multiple women at the same time, and even two becoming pregnant by him at the same time. He abandoned them too and moved. He jumped for money, period.


In recognizing these people as anti-role models, we can build a list of characteristics that we want to avoid. A positive role model can help you define who you want to be while an anti-role model can also help you define who you want to be. Sometimes it can be helpful to remember the old saying: if it looks too good to be true, it probably is. Anti-role models are easy to spot. True role models tend to be humble which makes them role models.

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