Saturday Morning Sales

Kevin Latchford


...You're Welcome - November 4, 2017

The season of Thanksgiving will be soon upon us. Oftentimes in the past I’ve written about being thankful to those that have made my career successful. I’ve given personal thanks too, to those close to me for their support, especially my wife and children. However, I haven’t put my time into saying “you are welcome”.


Sales people, by the nature of the professional, are criticized more than almost any other chosen career. Consumers, clients, customers – whatever you want to call them – are critical of your every step in the sales process. In fact, many are skeptical of your intentions. Sometimes you act too quickly with an email reply. Or, you’ll get the “I didn’t hear from you immediately, so I thought you gave up”.


It never ceases to amaze me that no matter how professional sales people try to act, there is always someone on the other side unhappy with the sales persons performance. Sales, however, is a two-way street. For sales people to be in business they must have consumers, clients or customers. There must be someone to sell to. And so, during this upcoming holiday season, the season of Thanksgiving, as consumers, clients and customers ourselves, let us not forget to say “you’re welcome”.


As a long-time, career sales person, I can speak with firsthand experience when I say that sales is often a thankless job. In fact, we (the sales people) are the ones always saying thank you, with few gestures of appreciation returned. Think about it for a moment, you are expected to act professional at all times, always showing your appreciation as the sales person, yet with no expectation of kind words being returned. It is your job after all.


So, this year I am vowing to take on the actions so often overlooked, and I am going to show my appreciation to those sales people I encounter daily. From store clerks to the kid at the car wash. I will say “thank you”, “you’re welcome”, and “happy Thanksgiving (fill in the holiday blank)”.


A kind gesture can go a long way. I believe in the golden rule to treat others as I want to be treated. As a sales person I know how far words can go and it is my goal to use my words to brighten someone’s day.

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